The use of strategic operations management & innovation principles in Essay

The use of strategic operations management & innovation principles in orchard apple tree inc - Essay ExampleFurthermore, what Brown and his colleagues try to punctuate from their definition of operations management is that the activities involved in it are actually different forms of operations that take place in the whole operation of the organisation. For instance, marketing activities deal with understanding not just the company or industry but there is a need to substantially consider the entire market. much(prenominal) leads further to consideration of the price, proceedss, promotion and place. These are not the concerned of the production division but it is there concern to get information from the marketing department in direct to come up with products that the market requires. In the same way, product innovations for instance is not the concern of the accounting department but they whole coordinate with the marketing department and production department in order to ess entially address the need of the operation to substantially flow effectively and efficiently. As it can be observed, the three departments involved different nature of operation from the other but when they are combined together as entire natural process there is a definite outcome or one whole flow of activities which defined the organisations whole operation. This has to be managed accordingly and such leads to operations management. However, in todays time when competition is everywhere and becoming fiercely complex, an organisation needs to actually come up with scheme in order to be competitive enough. Thus, here comes the need for strategic operations management. There is a need to use strategy in order to achieve the ultimate goals an organisation has set to be achieved (Brown, Lamming, Bessant, & Jones, 2005). This paper tries to critically review Apple Incorporated on its operation management. Specifically, the proponent tries to include the following. little review of th e organisations strategic Operations Management activities from manufacturing, service & administrative perspectives. Critical assessment of the organisations global capability & usher of competitive advantage in their products & services in terms of design, planning, implementation of operations, etc. Critical review of information & their relative value to enhancing competitive advantage. Strategic Operations Management of Apple Incorporated Let us try to take a look at the strategic operations management of Apple Incorporated from manufacturing perspective. Product quality is so far the most obvious reason why until at present, Apple is renowned for its top-priced products for ipods, laptop computers and other extraction of products. Apple has concisely presented its financial performance and this is properly justified by different factors which of course include manufacturing considerations (Apple Incorporated, 2011). It has substantially stated that there is a enormous range of importance that it has to take into account on product innovation strategy while trying to remain its competitive advantage on product quality and uniqueness. Furthermore, it has also identified the need to come up with unique products